Grace & Thorn

Item: Digital Web London
Rating: 5
Author: DWL

Ready to Wear Wedding & Events Flowers

London's Top Florist

Project Overview

Driving Organic Growth & Online Revenue for Grace & Thorn

Grace & Thorn is an award-winning London florist known for its distinctive floral designs, houseplants, wedding flowers and subscription services.

Overview

We partnered with Grace & Thorn to support their continued digital growth and strengthen their online presence in a highly competitive florist market. As an established London florist with a loyal customer base, the focus was on improving organic visibility, enhancing user experience, and increasing online sales. Through a combination of SEO, content optimisation, and website improvements, we have helped drive sustainable growth across their flower delivery, wedding, houseplant, and subscription services.

REVENUE INCREASE

SEO 0

ORGANIC VISIBILITY 0

KEYWORD RANKINGS 0

Email Marketing 0

Challenge

Increase organic visibility in a highly competitive London florist market.
Improve rankings for flower delivery, wedding flowers, houseplants and subscription-related keywords.
Drive more qualified traffic through SEO and content marketing.
Increase flower subscription sign-ups and recurring customer revenue.
Improve local SEO performance across London locations.
Enhance website engagement and convert more visitors into customers.

Bespoke Requirment Challenge 2

Grace & Thorn needed a website experience that reflected the premium nature of their brand while making it easier for customers to browse products, shop on mobile devices, and discover the business through search engines.

We carried out a detailed review of the existing user journey, identifying opportunities to improve navigation, mobile usability, page performance, and product discoverability.

Premium Florist Ecommerce Website with Improved User Journey and Conversion-Focused Design

The Solution

We partnered with Grace & Thorn to improve the performance, usability, and visibility of their existing ecommerce website.

Our work focused on UX/UI enhancements and mobile optimisation, creating a smoother customer journey across flowers, gifts, weddings, and event services while improving the overall shopping experience on all devices.

Alongside these improvements, we implemented ongoing SEO strategies, including technical SEO, on-page optimisation, content recommendations, and local SEO enhancements to increase organic visibility and search rankings.

We also support Grace & Thorn with email marketing. Through improved customer segmentation and targeted campaigns, we helped increase engagement, drive repeat purchases, and generate additional revenue from existing customers.

Today, we continue to support Grace & Thorn with SEO, website improvements, and digital marketing to help grow their online presence and sales.

Our CLient Says

PLEASURE TO WORK WITH DWL

Prash and his team have been a pleasure to work with so far. they have made many tweaks and fixes and implemented strategies which have improved the customer experience and driven sales!

Nik Southern – Director & Founder (Grace & Thorn)

Fantastic experience

Fantastic experience, highly recommend, over the moon with the process and the outcome

Lewis Osborne Director

Very trustworthy and always so reliable

Prash is the best in the game. Attention to detail is the second to none. Very trustworthy and always so reliable. We have formed a great relationship and continue to work with DWL for many many years.

Krishan Sedani Director (Quality Foods Online)

Professional and Problem Solving

I have worked with Prash for 9 years and his approach has always extremely positive, professional and most importantly he gets the job done. Recently Digital Web London have helped me out a number of times when the proverbial was hitting the fan - again with no fuss, just calm response and problem solving. So it's a big yes from me!

Eric Nunn Head Of eCommerce ( HandMadeShoes LTD )

Pleasure to Work with DWL

Prash and his team have been a pleasure to work with so far, they have made many tweaks and fixes and implemented strategies which have improved the customer experience and driven sales!

Nik Southern Director & Founder (Grace & Thorn)

Excellent Partnership

Dealing with Digital Web London has been an excellent partnership. They have been extremely professional, prompt, flexible with their "Tailor Made" adaptable mannerism.

Gursel Yildiz Director (Goya London)

Very responsive

Worked with DWL for a number of years on our www.case.co.uk site. Prash and the team took on the maintenance of the site. They are a "friendly", honest, developer, always willing to help, very responsive and good at solving issues with our open source Magento site.

Nic Crossick Director ( Case Luggage )

We are very pleased

We have recently begun working with Prash and the team for our SEO requirements, and have been very happy with the service to date. Having very little knowledge of the best way to make sure our website is optimised to its full potential, Prash has steered us and carried out a number of changes, which we are already seeing the benefits of. We are very pleased and will continue working with...

Emma Director ( Minnie Got Skinne )

Very Professional

High recommend DIGITAL WEB LONDON service. It's very professional company at a reasonable price. I was very impressed of final creation my gardening web site. And also I'm still going to use Prash service to grow my business in the future.

Arecki Organ Director ( APG )

Excellent Service

Excellent Service I've been in the retail business since 2006,1 spend more of my time working in the boutique even though we have a website didn't spend much time on it, but last year we decided to start doing more online, so we looked online and found Prash from Digital Web London, what a easy going guy, I told him what i was looking for, he gave me a quote, I told him I would come back to him, he told me to have a think about it and come back to him when I was ready no hard selling, just a pleasure to deal with. I came back to him in the new year and he set my google adword campagn and google shopping I also have learnt alotfrom my experience things I didn't know about online marketing, I will definately pass more work his way in the near future

Gabriella Sandham Director ( Gabriella Sandham )

Very Easy to Deal With

Prash and team are very easy to deal with and have extensive knowledge of technical issues and Seo

Toby Thomas Director & Founder (The Furniture Rooms)

Amazing attention to detail

Amazing attention to detail. Prash and Team have been so helpful in every part of the launch of my business. Would highly recommend for their outstanding service!

Karishma Sedani Creative Director (Floral Kreations)