SMO ( Social media optimisation )
Social Media Optimisation (SMO) is playing a major role in the way we find brands/information online. Social media integration is an effective way to gain traffic and create awareness among your niche market, and this is why it’s Important to discuss about the integration of social media at a specification stage.
In today’s social buzz, it’s very crucial to produce a valuable content that would appeal to masses and encourage them to like, share and comment. The information shared on this social media sites such as Instagram, Facebook, Twitter, LinkedIn or any third party websites can be analysed and it could help in improving sales. At Digital web London, we know the importance of social media optimisation and how it can impact your business. As a social media company, Digital Web London has a successful track record for developing bespoke social media strategies for many small to large e-commerce online businesses. We know what it works for brands and how to gain traffic by leveraging social media profiles and also by improving the brand presence at the same time.
SEO and Social Media
SEO and Social media optimisation go hand in hand. Search engines are getting smarter day by day and are using all the channels to analyse what consumers are searching for, saying or looking for in social media networks. And this results into a better understanding of your customers and the search engines presenting you with correct audience for your website.
Advantages of Social Media Optimisation (SMO)
Social media has already become the quickest communication tool for online retailers, and to connect with their audiences. As soon as your brand is connected to the social media, you have a large exposure to your audience with whom you can update with upcoming offers and products within a matter of seconds. On top of this, they’ll also share your content, like your posts and comment on; which will then help in creating brand awareness and will be a disguise of recommendation of your brand to others. Thus in order to engage with your customer you have to be on relevant social channels depending on your niche.
At DWL Social Media Agency we work closely with you in order to achieve these:
- Creating appealing content for your audience to share
- Sharing the content at the right time
- Increasing your market share
- Converting followers into customers
- Targeting right audience to your site
- Improving scope of other people and linking back to your site
- Building your brand presence within your niche