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Handmade Shoes


Manufacture own range of horseshoes

Farrier suppliers


Project   Overview


Driving Up Revenue By 600% For Handmade Shoes UK Ltd

Handmade Shoes was established in 1998 – founded by world champion farrier Billy Crothers and has established itself as one of the leading farrier suppliers in the world, with its headquarters in England and depots in Scotland, Wales & the USA. Handmade Shoes is the largest supplier of Horse shoes to farriers in UK and Worldwide.


We have known them for more than 8 years now. However, In Spring 2018, we parented again with Handmade Shoes UK LTD after the current company failed to achieve their complex requirement and could not migrate from Magneto 1 to Magento 2. Website turning over millions on Magneto1 community version and migrating it to Magento 2 was a huge responsibility. Improving user journey by converting group products in configurable products and integration that with SAP Business One

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  1. Migration current site from Magento Version 1 to Magento version 2
  2. Create completely a new user-friendly design for the website, keeping in line with current market standards and branding
  3. Improve the current site speed
  4. Maintaining the current site while creating the new site at the same time.
  5. Create Facebook shop and combining it with Instagram, so they can easily sell on Facebook and Instagram.

Bespoke Requirment Challenge 2

Integrating new site with SAP Business One

Simply the UI interface by converting current group products into configurable with selectable options i.e. converting 30 to 40 variations into 1 configurable selectable option.

We did our due diligence check by studying the current site structure along with its implementation with ERP system called HANSA.

Based on that a lot of planning was involved around Website Design, development and technical aspects. These included

New Magento 2 Site with improved UX/UI journey and Intgreation with SAP Business ONe

The Solution

We created a Bespoke design for the new website – which is UI friendly, minimalistic/clean, and accommodated a new product structure along with improvement in site speed.

We migrated all the data from the current site to the new Magento 2 site.

We analysed all the group products meticulously and converted them into configurable selectable options

We replaced all the current images with white background in order to give the website a clean and fresh look and feel

We helped in the integration of the new site with SAP Business One

While creating the new site we used also carried out day-to-day maintenance of the old site.

We still have an ongoing working relationship with HandmadeShoes UK LTD  

Our CLient Says

Professional and Problem Solving

I have worked with Prash for 9 years and his approach has always extremely positive, professional and most importantly he gets the job done. Recently Digital Web London have helped me out a number of times when the proverbial was hitting the fan – again with no fuss, just calm response and problem solving. So it’s a big yes from me!

Eric Nunn – Head Of eCommerce 

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