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Handmade Shoes


Manufacture own range of horseshoes

Farrier suppliers


Project   Overview


Driving Up Revenue By 600% For Handmade Shoes UK Ltd

Handmade Shoes was established in 1998 – founded by world champion farrier Billy Crothers and has established itself as one of the leading farrier suppliers in the world, with its headquarters in England and depots in Scotland, Wales & the USA. Handmade Shoes is the largest supplier of Horse shoes to farriers in UK and Worldwide.


We have known them for more than 8 years now. However, In Spring 2018, we parented again with Handmade Shoes UK LTD after the current company failed to achieve their complex requirement and could not migrate from Magneto 1 to Magento 2. Website turning over millions on Magneto1 community version and migrating it to Magento 2 was a huge responsibility. Improving user journey by converting group products in configurable products and integration that with SAP Business One

Google Ad's 0
Facebook Ad's 0
Email Marketing 0


  1. Migration current site from Magento Version 1 to Magento version 2
  2. Create completely a new user-friendly design for the website, keeping in line with current market standards and branding
  3. Improve the current site speed
  4. Maintaining the current site while creating the new site at the same time.
  5. Create Facebook shop and combining it with Instagram, so they can easily sell on Facebook and Instagram.

Bespoke Requirment Challenge 2

Integrating new site with SAP Business One

Simply the UI interface by converting current group products into configurable with selectable options i.e. converting 30 to 40 variations into 1 configurable selectable option.

We did our due diligence check by studying the current site structure along with its implementation with ERP system called HANSA.

Based on that a lot of planning was involved around Website Design, development and technical aspects. These included

New Magento 2 Site with improved UX/UI journey and Intgreation with SAP Business ONe

The Solution

We created a Bespoke design for the new website – which is UI friendly, minimalistic/clean, and accommodated a new product structure along with improvement in site speed.

We migrated all the data from the current site to the new Magento 2 site.

We analysed all the group products meticulously and converted them into configurable selectable options

We replaced all the current images with white background in order to give the website a clean and fresh look and feel

We helped in the integration of the new site with SAP Business One

While creating the new site we used also carried out day-to-day maintenance of the old site.

We still have an ongoing working relationship with HandmadeShoes UK LTD  

Our CLient Says

Professional and Problem Solving

I have worked with Prash for 9 years and his approach has always extremely positive, professional and most importantly he gets the job done. Recently Digital Web London have helped me out a number of times when the proverbial was hitting the fan – again with no fuss, just calm response and problem solving. So it’s a big yes from me!

Eric Nunn – Head Of eCommerce 

Very trustworthy and always so reliable

Prash is the best in the game. Attention to detail is the second to none. Very trustworthy and always so reliable. We have formed a great relationship and continue to work with DWL for many many years.

Krishan Sedani Director (Quality Foods Online)

Professional and Problem Solving

I have worked with Prash for 9 years and his approach has always extremely positive, professional and most importantly he gets the job done. Recently Digital Web London have helped me out a number of times when the proverbial was hitting the fan - again with no fuss, just calm response and problem solving. So it's a big yes from me!

Eric Nunn Head Of eCommerce ( HandMadeShoes LTD )

Pleasure to Work with DWL

Prash and his team have been a pleasure to work with so far, they have made many tweaks and fixes and implemented strategies which have improved the customer experience and driven sales!

Nik Southern Director & Founder (Grace & Thorn)

Excellent Partnership

Dealing with Digital Web London has been an excellent partnership. They have been extremely professional, prompt, flexible with their "Tailor Made" adaptable mannerism.

Gursel Yildiz Director (Goya London)

Very responsive

Worked with DWL for a number of years on our site. Prash and the team took on the maintenance of the site. They are a "friendly", honest, developer, always willing to help, very responsive and good at solving issues with our open source Magento site.

Nic Crossick Director ( Case Luggage )

We are very pleased

We have recently begun working with Prash and the team for our SEO requirements, and have been very happy with the service to date. Having very little knowledge of the best way to make sure our website is optimised to its full potential, Prash has steered us and carried out a number of changes, which we are already seeing the benefits of. We are very pleased and will continue working with...

Emma Director ( Minnie Got Skinne )

Very Professional

High recommend DIGITAL WEB LONDON service. It's very professional company at a reasonable price. I was very impressed of final creation my gardening web site. And also I'm still going to use Prash service to grow my business in the future.

Arecki Organ Director ( APG )

Excellent Service

Excellent Service I've been in the retail business since 2006,1 spend more of my time working in the boutique even though we have a website didn't spend much time on it, but last year we decided to start doing more online, so we looked online and found Prash from Digital Web London, what a easy going guy, I told him what i was looking for, he gave me a quote, I told him I would come back to him, he told me to have a think about it and come back to him when I was ready no hard selling, just a pleasure to deal with. I came back to him in the new year and he set my google adword campagn and google shopping I also have learnt alotfrom my experience things I didn't know about online marketing, I will definately pass more work his way in the near future

Gabriella Sandham Director ( Gabriella Sandham )

Very Easy to Deal With

Prash and team are very easy to deal with and have extensive knowledge of technical issues and Seo

Toby Thomas Director & Founder (The Furniture Rooms)

Amazing attention to detail

Amazing attention to detail. Prash and Team have been so helpful in every part of the launch of my business. Would highly recommend for their outstanding service!

Karishma Sedani Creative Director (Floral Kreations)

Working with team was an absolute delight

Working with Prash and team was an absolute delight.They did an amazing job with our company's website designing. All their team members are on top of everything and respond prompt to any queries or concerns. They have an eye for detail and deliver on their commitments especially the timeline. I would highly recommend Digital Web London for web development and digital marketing services.

Aayushi Owner

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