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Introduction Shopify SEO in 2025 is fundamentally different from what it was even a few years ago. Google's algorithms have become smarter, focusing on user intent, site speed, and authentic content rather than just keyword density or backlinks.  If your Shopify store isn’t evolving with these changes, you’re missing out on organic traffic and sales.

The rise of Artificial Intelligence (AI) has reshaped the e-commerce landscape, helping online businesses optimise everything from customer experience to search rankings. But as AI-powered solutions become mainstream, another question has emerged: How can e-commerce brands harness AI's power without increasing their environmental impact?At Digital Web London, we’re not just committed to creating cutting-edge,

Conversational commerce is reshaping e-commerce by integrating AI-powered shopping assistants into digital platforms, creating personalized, interactive, and seamless shopping experiences. By leveraging conversational AI, businesses can replicate in-store interactions online, driving higher engagement, reducing cart abandonment, and boosting customer satisfaction. This 4,000-word blog explores: The evolution of conversational commerce Implementation strategies for AI shopping assistants Examples of

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