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Artificial Intelligence (AI) is transforming the marketing landscape, offering capabilities to automate tasks, tailor customer experiences, and deliver valuable insights into consumer behaviour. The influence of AI on marketing is extensive and expanding. Given AI's potential to reshape the marketing

What is google analytics 4?Google Analytics 4 presents comprehensive analyses of user engagements across websites and applications, monitoring interactions, revenue streams, and user retention. Introduced in October 2020 in response to evolving online privacy standards and consumer behaviours, GA4 offers

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