Google Ads for Video Marketing

Videos are everywhere, be it on any screen. No longer videos are only limited to your TV screens, from mobile to computers to watches, name any digital screen and there’s a high chance videos have taken over there as well. Video marketing is a sought for strategy nowadays with high yields and if you’re considering if you should try one, then this is the right article for you.

What are Google Ads?

Just about every time you see an ad for a company/business/product’s landing page rank as the first or second search result on a Google search, it’s not just the result of the good SEO; the company most likely has a Google Ads campaign afoot.

Through Google Ads (formerly known as Google AdWords), you basically pay to have a Google ad for your business or company displayed to customers who search for the relevant terms on Google Search and Maps. Google Ads is an invaluable digital marketing tool for any business that is looking to get meaningful ad copy front of its target audience.

Using Google Ads, you pay only for actual, quantifiable results, such as website clicks and business calls. This arrangement is known as a pay-per-click (PPC) campaign. One can set a monthly or yearly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target customer base global or local.

To sum it all up, Google Ads is a pay-per-click model that puts your content or website at the top of search results based on the target keywords.

Whilst the Google market runs rampant with potential leads, its extreme favour makes it a very competitive atmosphere. At the end of 2019, ads on this platform were being viewed by more than 90% of the internet population. Concurrently, costs for keywords are rising, making these campaigns progressively expensive. This gradual change has led to questions like, “What can one do to avoid overspending all the while meeting the demands of an oversaturated market?”. Videos are a perfect example of an inaugural resource with a lot of potential for growth.

Let’s delve deeper and take a look at the ways Google Ads benefits with feature in videos and how to make them work in your favour.

Understanding Google Ads for Video:

The most used YouTube video ads are called TrueView ads, and they exist in three formats.

  1.In-Stream: As the name suggests, an in-stream ad is one that is played during a YouTube video stream. The host or maker of the video, also known as a YouTube partner, consents to have ads played in their stream in exchange for monetary profit. They mostly appear at the beginning, middle, or end of a stream. In-stream ads are favourable because they provide the viewers with the option to skip the ad after a time span of five seconds and return to the video. Differing from other types of PPC content, these ads don’t charge the ad publishers unless a viewer watches the ad for 30 seconds or more.

  2.In-Search: Dissimilar to in-stream content, in-search ads are linked to keywords. When a YouTube user searches for a keyword that is related to your ad, the ad appears in the results window. If the ad video is clicked on, the advertising party is charged for it. This option lacks the safety net of the five-second skip criterion but has advantages of its own. For example, your ad is more likely to reach its target customer base if it is conveyed by a search term.

  3.In-Display: Lastly, in-display ads are the ones which appear in the sidebar or search results. They are marked with an “ad” indicator. Once clicked on, the advertiser is charged for the ad. Ads of this kind are extremely precise, assuring the viewer wanted to see the advertised content. Differing from other ad formats that self-populate, here the viewer picks the respective ad of their own accord.

Why you should use Google Ads:

Listed below are some of the benefits of using Google Ads in digital marketing strategies.

1.They increase leads and customers.

Google Ads is an excellent tool for lead generation. Given the campaigns are set up properly, Google ads have the potential to dispatch extremely targeted leads to the advertiser’s website, opt-in form or other online property.

Google Ads allows you to concentrate on the audience that is searching for what your business offers. This means you can regularly filter the searches so that only people who want to buy your products or services and are invested in them are led to your websites through this platform.

2.It is a pliant marketing platform.

Taking customer feedback into consideration, Google ads has proved to be an extremely flexible marketing platform. It is suitable for all different kinds and sizes of businesses. It actually gives you the ability to turn internet traffic on and off using this system. It is amicable with a wide range of marketing platforms and software systems.

You can easily alter campaigns to concentrate on specific types of online users. For example, you can target people by location, the type of device they are using and the Google-owned website that they are making use of (Google search, Google Maps, YouTube).

3.It provides you with a high return on investment.

A major reason to use Google Ads is that the advertiser has full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will dictate your results based on the budget you set.

Dissimilar to other marketing strategies, Google Ads makes you pay only for the ads that people actually click on. Once you optimise Google Ads campaigns, a high return on investment can be availed, which may not be possible with other marketing strategies.

However, this process takes time, and you must discover which approach suits you and your business. To get a more comprehensible picture of what will give you the best results, you have to regularly test and track your campaigns. Google Ads is perfect for this as it is very transparent, and the information you need is always available.

Once you discover areas of your campaign that give a good return on investment, you need to concentrate your efforts and budget on those areas. If a campaign or parts of a campaign are costing you extra money and not much success, discard them.

4.There are visible and transparent results.

Google Ads is well known for delivering quick and straightforward results and reports of ad campaigns. It becomes easy to analyse the progress of campaigns as the dashboard provides all of the information related to each campaign, such as the ads clicked, the keywords that website visitors made use of and the cost of those clicks. These features make Google Ads an extremely transparent and intuitive system.

5.It taps into humongous, high-quality traffic sources.

Due to Google’s market dominance and massive customer base, this search giant is capable of sending businesses a huge amount of traffic on a daily basis, if the respective businesses have the budget for it.

Google gratifies itself on displaying relevant content and ads, and the company continues to develop and improve its search engine algorithms to produce the most relevant search results and ads. This has an extremely positive effect for businesses that advertise through Google Ads, as these ads dispatch high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets. The people that Google sends to you are more likely than people coming from supplementary sources to become customers, opt into your email list, call for information or take whatever action you desire them to take.

6.You discover so more about your market.

It is exceedingly crucial to get into the minds of your ideal customers. Understanding your audience makes it so much easier to deal with customers and find out what exactly they desire. However, this is an extremely difficult task to carry out. Traditional methods, such as questionnaires, interviews and surveys produce very limited results.

Google Ads, on the contrary, yields information about customer traits and requirements that business owners previously could have only dreamed about. Some of the invaluable data Google Ads lets you learn about your customers includes the keywords they use to find your website, their location, the devices they use, and the times and days or a specific season that they search in.

You can make use of this indispensable information to improve your products and services, as well as to refine your marketing strategies so that you do not waste money advertising to people who are not interested in what you have to offer.

Google Ads is one of the most powerful digital advertising tools ever created. It deals with billions of searches by internet users daily and then gives business owners and advertisers a distinctive opportunity to convert many of these people into business leads and customers.

Many businesses and marketers are turned off by the expense of advertising on Google Ads, especially if they are foreign as to how this platform works. However, if you are intelligent about your online advertising strategy, the rewards from Google Ads can be huge.