Video content clearly rules the roost in the era of YouTube, Livestreams, Instagram Stories, webinars, and more.

It is also obvious that every year, increasing numbers of content marketers come to understand the wealth of compelling benefits that come with incorporating video content into their digital marketing plan.

When done properly, video content marketing can give you a significant advantage over your rivals by promoting a good or service, increasing client engagement, or extending their influence on social media. Although video marketing has become a crucial component of marketing strategy, did you realise that it frequently fails to reach the correct audience?

Some marketers are struggling with the decision of whether to launch a video advertising campaign or why they are currently doing it. Simply said, you will fall behind if you don’t incorporate video into your marketing plan. 

Should you seriously consider engaging in long-term video advertising?

Find out why video is here to stay in the following 9 reasons.

1. Positive Effects of Video Advertising on ROI and Sales

86% of marketers claim that video advertising successfully produces leads for sales. In comparison to 2021, this indicates a two-point increase in the proportion of marketers who make this claim. Comparing to the proportion of marketers who claimed this in 2019, there has been a 5-point increase. Evidently, the results of video marketing continue to improve.

With the help of these leads, 87% of marketers claim that video advertising has a great return on investment (ROI) and 82% claim that it has improved their business’s revenue. Isn’t that what marketing is all about? You must take action right away if you are one of those who are still lacking video ads in your toolbox because you have been passing up countless sales opportunities.

2. Improved Google Ranking with Videos

Videos contain keywords to aid in user search, much like written content does. However, some video metrics can help video segments rank better than written content, like

User Engagement: The more engaged a viewer is, the longer they will watch.

increased user engagement with comments

Media Shares

More Mentions Higher Subscription Rate

A higher proportion of “watch later” activities

In order to tactically be a part of the game’s pivotal moments, Google released a real-time option for this year’s Super Bowl that allowed marketers to put video advertising throughout YouTube and 2 million partner sites.

Video advertisement that is interactive

The user gets choices in interactive video so he can choose what he wants to watch. It is a great technique to promote genuine user engagement.

3. Customers are Open to Video greater than ever before advertising

When videos are linked to the consumer’s interests or brands instead of their web history, they are more likely to be seen by the consumer. As a result, there is a higher likelihood of engagement when the customer is willing to provide their information as opposed to being trailed about by businesses and coerced into watching films. As a result, the brand is generally disliked.

On the other side, many businesses are finding it disadvantageous to give the consumer too much authority. An excellent illustration is how Coca-Cola was harassed with negative remarks after releasing the “Taste the Feeling” brand campaign.

4. Customers Share Their Favorite Video Ads

According to a study, online users are twice as likely to share videos than other content, such as blog posts, articles, or product pages. When people connect emotionally with, find humour in, or find a video useful and worth sharing, it spreads swiftly online.

Videos that have been shared are valuable since both friends and family members and colleagues view sharing as a type of personal reference. They are more likely to think well of a video if someone they like and trust recommends it.

Knowing your target audience is essential for making sure that your video appeals to them. Utilize images that people can relate to and connect with. Even the voice you use in the video, along with its accent and tone, matters. A real and trust-building conversational style should be your goal.

5. There are video ads on all social media platforms.

The initial video platform was YouTube, but today, all other social media sites include video and are extremely video-saturated. Even your video ads can be shared by users across platforms.

Harness this to its fullest by running video advertisements across all of your social media platforms. Do your research to determine the best types of videos for each platform. TikTok, for example, claims that similar videos do poorly on their platform. Post TikTok-specific video ads instead, especially with a comedic twist. In terms of user interest, viewing time, brand memory, and engagement, these produce superior results.

With the help of a creator, especially an influencer, TikTok video advertising will perform even better. TikTok has the advantage that even micro-influencers achieve good results in terms of product sales.

6. Popularity of User-Generated Video Ads

Users of social media adore making videos of themselves in them. It’s not just for influential people. Frequent users of social media always do it. Apparently, other users of social media enjoy watching these movies as well.

Encourage regular customers or even new users to create films using your goods or services and include you in them. Users of social media adore seeing their movies on corporate website.

Run regular contests with user-generated videos allowed as submissions to encourage this. The right type of recommendation is this one. Moreover, there is no cost for the advertisement.

7. The user finds video more appealing than TV and print

You can produce numerous versions for a lot less money and with a larger range than mainstream media like TV and print.

In instance, did you realize that over the past four years, the usage of video as a key information medium has increased by 16% and that this trend will continue over the course of the next ten years?

How well a video clip has fared in comparison to the competition and the various ways in which it can be modified for the audience are indicated by the mean viewing time and viewership frequency.

8. Growth of text vs video

Video has developed more swiftly than written material for a number of reasons.

• Simple to watch in a brief time.
• Without having to read the entire article like in a message article, gets right to the point.
• Relates to customers on multiple levels and takes into account their emotional demands
• Combines both aural and visual components in a single experience to assist individuals in adapting to their individual learning styles.
• Interactive video offers the illusion of being present while playing.

9. Video Captivates even the laziest buyers

Video content is a great tool, and it’s also quite simple to watch. Reading extensive service or protracted product descriptions is impossible given the pace of modern life. Today’s consumer wants to watch the product in use. One of the most major factors encouraging the use of video in digital marketing is video preference.

A large target audience can be attracted by video marketing, and it is effective on several levels. even the laziest. Make sure to address the prospective customer’s ears as well as their eyes. Your competitive edge gains two times the strength!

Video advertising becomes more common and affordable. The usage of video is increasing in part due to technological advancements, as well as because it is simple to disseminate around the world. It needs imagination and understanding of human psychology to create successful marketing videos for your company. These components together allow for the production of genuine advertising miracles at a low cost.

In a matter of days, creative, emotionally driven video advertising can go viral online and receive millions of views. The only innovative survive, and this is the whole goal of video marketing!