Do you own an SMB (small to medium business)?Whatever your company's goals; you need a solid marketing plan to help you reach them. 81% of SMB owners attribute their marketing strategy for their company's performance throughout the crisis. 71% of participants believe that their marketing plan was important to their company's existence.In this article,

Your target audience is the exact set of consumers who are most likely to want your product or service, and thus the ones who should see your advertising efforts. Age, gender, wealth, location, interests, and a variety of other criteria can all influence the target audience.Your target audience may be limited or broad depending

Want to deliver effective marketing strategies and methods to your Gen Z audience? Here's why, what, and how to market to Generation Z.For the longest time, the most common question I was asked was, "How can we appeal to millennials?"The wheels are moving now, and many marketers' primary goal is to attract a new,

Selling goods via social media platforms, usually referred to as social commerce, has become a successful digital marketing tactic for ecommerce firms all over the world.Through social commerce, you may interact with your target audience on social media and persuade them to complete the transaction on their preferred applications rather than visiting your website.It's

E-commerce websites are more competitive than ever with a growth rate of more than 50%. These e-commerce businesses are turning to the usage of technology like analytics and data science as the level of competition intensifies in order to remain ahead of the pack.E-commerce organisations exchange their domain knowledge with developer companies in order

Video content clearly rules the roost in the era of YouTube, Livestreams, Instagram Stories, webinars, and more.It is also obvious that every year, increasing numbers of content marketers come to understand the wealth of compelling benefits that come with incorporating video content into their digital marketing plan.When done properly, video content marketing can give

All online communication now heavily relies on email marketing, not only for commercial communications. As per studies, the number of people using email marketing is predicted to reach 4.3 billion by 2023. In the early morning hours, about 58 percent of consumers check their email. It's not surprising that companies keep using email marketing

Video marketing has a number of advantages. First of all, videos are simple to share, which makes them excellent for interacting with followers and luring in new clients. Sharing entertaining videos with friends, family, and co-workers is a popular pastime.500+ hours of footage are posted to the network every minute, which indicates that marketers

Without a doubt, competition in eCommerce has intensified in recent years. Many firms have taken advantage of the chance to increase their earnings by creating and constantly optimising their online stores.The European eCommerce income in 2020 is expected to be 425 billion US dollars, and it does not end there. Revenue is expected to