Local SEO refers to a technique of ranking your site in search engine results pages (SERPs) that are most relevant to your customers. This is accomplished by analyzing the keywords and phrases that people use when searching for products or

Search engines are an integral part of many places on the internet. When you enter a website, for instance, there is almost always a search feature there, which helps us locate internal content. Even social media sites contain the search

Google Ads for Video MarketingVideos are everywhere, be it on any screen. No longer videos are only limited to your TV screens, from mobile to computers to watches, name any digital screen and there’s a high chance videos have taken

Think about how often you use Google, Safari or other search engines to find products, people, clothes, news or just about any information.As we delve deeper, the main question that arises is ‘How do search engines work to categorize websites

Social media itself is THE ‘Influencer’ of the decade. Whether it’s on a personal or professional front, we can all agree that social media pretty much defines the landscape of how and what we perceive daily. Apps like Instagram, TikTok, Facebook

With a plethora of social media apps available online, businesses often get confused on which one to begin with and do end up being on a lot more platforms than required which in turn hinders their social media ROI. There’s

While jargons are avoidable in every industry and google makes it easier for everyone to tune in with just a few clicks, it’s important to be aware of a few basic terms that help the foundation of a good business.

No longer memes are funny jokes sent in dms and shared just with friends for a light laugh, social media giants like Chipotle, Zomato, Netflix, McDonald’s, Disney+Hotstar and so many others have normalised the use of memes as a part

Gone are the days when only celebrities could be thought of as influencers. With the ease of social media platforms and the huge audience, the number of influencers has skyrocketed. With more and more businesses using influencer marketing as a

Business owners are always looking for ways to make their businesses run more smoothly and profitably, and in today’s digital world, one of the biggest trends in recent years has been the rise of mobile apps and how they can