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Why local SEO is important for small businesses?

Local SEO refers to a technique of ranking your site in search engine results pages (SERPs) that are most relevant to your customers. This is accomplished by analyzing the keywords and phrases that people use when searching for products or services that you offer. Local SEO can be done manually or through an automated process.

The three types of businesses that benefit from Local SEO are –

  • Business with a physical location (offline)
  • Online business that serves a local market
  • Franchise or multi-chain business that exists in many local markets

91% of users search online to find a local business.  

This is more than enough for all businesses to be available in SERPs in order to show up when their potential customers are looking for them.

Here are 5 reasons why every business should go for Local SEO

1.Reach More Customers

The main agenda of Local SEO is to bring more customers to you by being present on all the search pages possible. The more you show up on searches in front of people already searching for your services, the more they’re probably gonna visit your website and might consider being a customer.

  1. Improve Conversion Rates

Since Local SEO rings in people already interested in your products/services, the probability of sales increases as the audience is filtered out. The improved chances of sales with fewer efforts as compared to an audience who isn’t sure of their purchase increases the conversion rates to a high extent.

  1. Increase Traffic

SEO brings in more traffic to your website. When the target audience is hyper-localised and interested in purchasing, they’re more likely to surf their options by visiting the website before making an informed decision.

  1. Reduce Cost Per Acquisition

SEO in general doesn’t cost much compared to traditional marketing and advertising ventures. It is highly rewarding with a few tweaks here and there by not only increasing the traffic but also improving the conversion rates to a high extent.

  1. Overall Brand Awareness

The more search results SERP you show up on, the more people will remember you. They’re also likely to visit your website if they’re familiar with your company’s name on various search pages and might even get convinced to take up your services depending on the website and offers.

Local search serves as an essential marketing channel for businesses that want to connect with their customers on the go or in person. It’s also an effective way to drive more leads and sales online through the power of word-of-mouth recommendations from happy customers.

Local search helps improve brand awareness, customer satisfaction, and leads conversion rates by allowing consumers to easily find information about businesses nearby.

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