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Dos and Don’ts of Website Design: Common Mistakes to Avoid and Best Practices to Follow

Building a near-perfect website is difficult if you are not a skilled website designer. Utilizing templates and aesthetic themes will help, but you’ll also need to understand some basic rules if you want to obtain the greatest results. Furthermore, there is so much rivalry that it can feel like everyone’s website is better than yours! And there are so many options on the web that you only have a little time to figure out which activities will benefit or harm your website.

In this article, we will go over some basic do’s and don’ts of effective website design that will help you create web pages that are attractive, responsive, engaging, and optimised.

We will go through eight different aspects of web design and learn the do’s and don’ts of each. Therefore, let us begin.

1.Website Layout

When you begin developing your website, you must first determine the layouts. Layouts are templates or frameworks that create the structure of your website, giving distinct navigation paths across web pages by combining vital information.

In this website design guideline, we’ll discuss the dos and don’ts of website layout, as well as what you can do to produce a neat and unique design:

Do’s of Website Design

  • Be sure to employ UX in accordance with the standards that users are familiar with.
  • Concentrate on usability.
  • Make use of common design components.

The goal of your site design should always be to improve the user experience, and the first step in doing so is to provide consistent, convenient, and recognizable UX. Your website should use common design elements so that visitors do not have to think or waste time determining the meaning of the elements you’ve used.

Don’ts of Website Layout

  • Avoid employing a completely new or complicated layout.
  • Don’t put too much emphasis on creativity.
  • Keep clutter to a minimum.

While we value innovation, it is equally critical to remember that any new notion should not become a burden to your users’ experience. That is why most web design professionals avoid utilizing a completely novel or unique layout that is unfamiliar to their intended audience.


But many people believe that fonts are only for tech-savvy web designers or professionals. Yet this is not the case. When designing a business website, it’s critical to think about not only graphics and colours, but also typefaces.

This web design style guide teaches you the dos and don’ts of typography, which is important in brand perception. The crucial point to remember is that ‘fonts should not be an afterthought, but should be at the centre of the design process.’

Do’s of Typography

  • Choose fonts that complement your brand’s aesthetic.
  • Make the headlines huge.
  • Make sure there is enough space between text items.

Typography Don’ts

  • Do not use full uppercase for continuous text.
  • Avoid using an outdated and unappealing typeface.
  • Use no more than three typefaces.

To select the finest font for your website design, you should understand how fonts function. Various fonts evoke different mental ideas and visual appeal, and hence have the capacity to elicit a specific response or environment.

3.The Website’s Content

Recall that your website’s words are one of its most valuable elements. Furthermore, in order to get the most out of your website material, you should be capable of using it strategically.

Hence, concentrate on improving your texts so that they convey a compelling and strong signal that also appeals to your intended market.

Do’s of Website Content Writing

  • To the point: produce valuable, catchy, and informative information.
  • Always proofread your web pages to ensure that they are free of grammatical problems.
  • Use numerals and bullets if necessary.
  • Develop a content strategy that is well-planned, focused, and optimised.
  • Be precise but not unclear.

Don’ts of Website Content Writing

  • Don’t be bland or lack a brand voice.
  • Don’t include too much text.
  • Avoid plagiarism.
  • Don’t use too many keywords.

One of the most important things to consider here is ‘refining your messages in such a way that they give out a strong brand message. Hence, in your writing, strive to incorporate the appropriate tone of voice. Be brief, use appropriate vocabulary, and write in a way that will entice your visitors to explore and stay on your site for a longer period of time.

4.White Area

White space is just as it sounds. Whilst the name conveys a clear sense of simplicity, it can nonetheless cause confusion if you do not understand the rules of good usage. While web design is all about balancing the text-free areas, too much space can make a page appear empty, while too little might make your content appear cluttered.

Do’s of White Space

  • Make certain that each element is distinct from the others.
  • Utilize bigger gaps to show a change in the type of content’s features.
  • Ensure that all key components can be distinguished from the others.
  • Use a lot of white space surrounding your CTA.

Don’ts of White Space

  • Remember the distinction between micro and big white space.
  • Remember to maintain consistency by providing the very same amount of space between every line of text.
  • Avoid neglecting white space.

To make your content stand out on your website, make sure there is plenty of white space around it. Consider it like Yin and Yang: you can’t have just one without the other being present.


The navigation of your website is the foundation of its usability. In other words, it is your site’s primary interaction button. So you’ve got to nail this. Your site’s navigation should be simple and easy to use so that your visitors can always find what they’re looking for.

Do’s of Website Navigation

  • For navigation, use clear labels.
  • In navigation, always use recognisable terminology.
  • Adopt the three-click rule: your readers should be no more than three clicks away from finding what they’re looking for.
  • Use different colours for text and navigation buttons at all times.
  • Wherever possible, prioritise content over navigation.
  • Customize navigation based on content and screen size.

Don’ts of Website Navigation

  • Don’t waste your clients’ time; instead, create navigation to save them time locating what they need.
  • Don’t overthink your navigation.
  • Do not alter the page navigation.
  • Don’t obscure important navigation.

Sometimes site designers try to be overly innovative with their designs, navigation, and page layouts. Yet, originality might be detrimental to usability. Consequently, if you deviate too far from the conventional conventions, users will struggle to discover the information they seek and will finally leave.

6.Image Optimization

Images of excellent quality are vital for any website. These graphics not only offer a more immersive experience, but they also assist in interactively telling your brand tales. Considering that your website images improve user-friendliness and adhere to Google’s best practises will not only improve the consumer experience, but will also improve your search position rating.

Do’s for Website Images

  • Utilize stock pictures or photographs for which you have rights/license.
  • Include alt text descriptions for each image that you upload to your website.
  • Resize images to improve page design and speed.
  • Ascertain that all images are of the same style and size.
  • Merge photos with appropriate text.

Don’ts of Website Image

  • Do not publish images of others without their permission.
  • Don’t cram keywords into the names of your image files.
  • Never use low-resolution photos on your website.

The best approach would be to optimise the photographs so that they don’t take up far to much cloud space and prevent your users from having a negative experience. You may optimise images with apps, plugins, and software.

7.Backgrounds with Contrasting Colors

Website backgrounds, on the other hand, have a huge impact on viewers and boost the aesthetic appeal of the website. They enable web designers to unleash their creativity and improve the accessibility of their websites in a variety of ways.

This part will teach you what you ought to and ought not to do while designing websites.

Do’s of Website Background Design

  • Images should be smoothly blended into the background.
  • Employ headers to provide visual interest.
  • Make use of eye-catching elements such as a dash of colour or graphics.
  • Consider contrast; if your text is black, the background should be bright.
  • Make use of innovative colour Interface.
  • If you don’t have appropriate images, use a gradient.

Don’ts of Website Background Design

  • Do not use low-quality background photos.
  • Avoid photos that are too busy or cluttered.
  • Use no flash.


A work well done if your website can brag of simplicity, distinct yet simple design. Most of us are so concerned with making the site design distinctive that we end up with complex pages. The less clutter there is, the more appealing it is.

While we constantly urge you to experiment and explore what works the best for your users, we’d also like to remind you that there are no hard and fast laws in design.

In truth, the best site designs defy all conventional rules. What is the most important aspect of the user experience? We’ll want you to keep this web design style guide handy – utilise it as a starting point, but don’t be hesitant to trust your artistic instincts.

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