Google Ads Glossary: 40+ Terms Explained
If you’ve arrived at this article, you’re possibly looking for ways to improve your Google advertising. Welcome! We understand that learning new words can be difficult at times. When navigating a sea of Google Ads terminology, this thorough Google Ads Glossary could act as your go-to guide. Understanding the jargon is essential for expanding your reach and maximising your impact by successfully managing your personal account.
We wrote this glossary with everyone in mind, but we also kept our non-profit friends in mind who are trying to maximise the Google Ad Grant in mind. Please bookmark this website and return to it whenever necessary.
- A/B testing: Comparing two versions of an ad or landing page to determine which performs better.
- Account: A Google Ads account contains one or more campaigns, ad groups, and ads.
- Ad: An ad is a creative unit designed to promote a product, service, or website.
- Ad copy: The text of an ad that appears in search results or on websites in the Google Ads network.
- Ad extension: Additional information that can be added to an ad, such as phone number, location, or links to specific pages on a website.
- Ad group: A collection of ads that share a common theme or target a specific set of keywords.
- Ad impression: The number of times an ad is displayed on Google or its partner websites.
- Ad network: A group of websites that have partnered with Google to display ads.
- Ad position: The location of an ad on a search results page or website.
- Ad rank: A value used by Google to determine the position of an ad on a search results page or website.
- Ad rotation: The method by which Google determines which ads to display when multiple ads are eligible to appear.
- Ad scheduling: Setting specific times of day or days of the week when an ad will appear.
- Ad set: A group of ads that share a common target audience and bidding strategy.
- Ad type: The format of an ad, such as text, image, video, or shopping.
- Audience: A group of people who are targeted by an ad based on shared characteristics or behaviors.
- Automated bidding: A bidding strategy that uses machine learning to adjust bids based on performance data.
- Bid: The amount of money an advertiser is willing to pay for a click or impression.
- Bidding strategy: The method by which bids are determined, such as manual or automated.
- Campaign: A collection of ad groups and ads that share a common goal or budget.
- Click: When a user clicks on an ad and is directed to a website.
- Click-through rate (CTR): The percentage of users who click on an ad after seeing it.
- Conversion: When a user completes a desired action, such as making a purchase or filling out a form, after clicking on an ad.
- Conversion rate: The percentage of users who complete a desired action after clicking on an ad.
- Cost per acquisition (CPA): The amount of money an advertiser pays for each conversion.
- Cost per click (CPC): The amount of money an advertiser pays for each click on an ad.
- Cost per thousand impressions (CPM): The amount of money an advertiser pays for each thousand impressions of an ad.
- CPC bidding: A bidding strategy that focuses on getting clicks on an ad.
- CPC rate: The cost per click for an ad.
- CPM bidding: A bidding strategy that focuses on getting impressions of an ad.
- CPM rate: The cost per thousand impressions for an ad.
- CTR rate: The click-through rate for an ad.
- Daily budget: The maximum amount of money an advertiser is willing to spend on a campaign each day.
- Display network: A collection of websites, apps, and videos that have partnered with Google to display ads.
- Dynamic search ads: Ads that are automatically generated based on the content of a website.
- Exact Match: Exact match is a keyword match type that allows your ad to be displayed only for search queries that exactly match your target keyword.
- Expanded Text Ads: Expanded text ads are a type of ad format that allows you to create longer ad copy.
- Frequency: Frequency measures the number of times your ad has been displayed to the same user.
- Geotargeting: Targeting ads to specific locations, such as countries, states, or cities.
- Google Ads: The platform used to create and manage ads on Google’s search and display networks.
- Google Ads Editor: A tool for managing Google Ads campaigns offline.
- Google Analytics: A tool for tracking website traffic and user behavior.
- Headline: The headline is the first line of text in your ad.
- Impression: An impression refers to the number of times your ad has been displayed on Google’s search results page or other websites in the Google Ads network.
- Keyword: A word or phrase used to target ads to specific searches.
We’ve discussed Google’s search engine’s strength and its ability to review billions of websites and rank themselves based on their particular analytics. Beyond Google’s fearsome scope, their advertising programmes rule the internet and provide unparalleled simplicity of use and marketing reach.
Our Google Advertising Glossary should make it simpler and less intimidating to use their advertising programmes.