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The Impact of Social Media Stories in Digital Marketing: Strategies for Effective Storytelling

a person using Instagram in his phone

In your social media marketing, do you wish to leverage storytelling?

Do require some motivation?

Making use of stories in your social media marketing enables you to stand out from the competition and draw the interest of consumers.

You will learn Seven strategies to include storytelling into your social media marketing in this blog.

Who Founded the Stories?

Snapchat was the first to roll out the stories feature, doing so in October 2013. Snapchat is a well-liked app among younger users who encourage the growth of vertical video storylines.

As Snapchat put its camera at the centre of their emphasis, it became the platform’s defining feature. Stories were being uploaded by more than 80% of their everyday users.

Instagram, on the other hand, was an app that elevated the craze. They made the stories feature available to a larger audience, and right now, daily narrative users make up roughly 60% of their readership. About 300 million people utilise that. Also, each month, over fifty percent of companies on Instagram publish their own stories.

The following are the benefits of a well-written brand narrative shared on Twitter, Instagram, LinkedIn, or another social media platform:

  • Evokes our feelings and stimulates a variety of brain regions
  • Stays with us because the story evokes memories
  • Influences how we act
  • It makes sense why social media narrative is such a potent tool for marketing

How to Use Social Media Stories: A Quick Guide

Researchers anticipate a further rise in the use of social media stories. So, as a business owner or marketer, you must keep up with the latest trends.

You can run into an increasing number of your target clients by reading stories.

  1. Customise Your Content to Fit Your Stories

The story-friendly content is uncut, raw, and live. It’s the material aesthetic that people are used to seeing in stories, so make an effort to convey its distinct feel and look.

Live-action videos outperform heavily edited videos with a clear call to action.

  1. Experiment And Put Stuff To The Test

If your business isn’t currently telling tales, it’s about time to start, because four out of five significant brands are. Considering they are intended to be raw and unfiltered, no special abilities are required.

Keep in mind that consumers watch stories vertically, so film your videos correctly.

  1. Combine All of Your Creative Resources

Bring together your whole creative team of photographers and graphic designers. Social media tales are most successful when they include images, video, text, storytelling, and other elements. Don’t anticipate a single social media professional to be able to combine all of these various skills.

  1. Tell Local stories

Our online actions are speeding up the collaborative economy to provide us with services that sprang from the computer and became real, thanks to enormous social media reach (one in seven individuals in the world is online on Facebook) and democratisation of the narrative. We live in a world where stories, like Uber or Airbnb, do not end at individual real or online experiences, but rather blend and continue.

Brands must recognise this and leverage the effect of extension to help their audiences feel more connected.

Many small firms operate in geographical niches and lack the marketing resources of a McDonald’s or a Hugo Boss. However, companies of any size can develop content centred on local events.

  1. Experiment With GIFs & AR

Incorporate GIFs and augmented reality features into your tale. AR experiences are offered as features of Instagram, Facebook, and Snapchat’s social media storytelling cameras.

GIFs can be used to capture your visitors’ attention and guide it to a Swipe Up or Call to Action (CTA). Enhance your videos and pictures with a GIF or two.

  1. Share Your Favourite Memories

Studies reveal that memories associated with emotions are more powerful, so take advantage of this. Determine the most memorable experiences for your company and share those stories on social media.

Examine the development of your brand for instances that will appeal to people’s emotions.

Why? Because customers do not make judgements only based on statistics. Emotions are a crucial component, according to research, and that’s why storytelling has to be an integral aspect of promoting your business.

If you’re stuck for ideas, look into the inspiration for your brand, the narrative of your initial customer, or a struggle that the company experienced.

  1. Feature Customers and Employees

On the same note, it’s critical to empower your staff and consumers to stand up for your brand. They are, after all, a part of your story.

This can be accomplished through promoting client tales, such as the one below, highlighting staff, and even posting content from users and workers on your social media accounts.

User-generated and employee-generated material are critical components of social media storytelling.

After all, 92% of customers place more trust in online content from coworkers, peers, and family than in any other type of brand message. Furthermore, 79% of respondents feel this type of content has a significant impact on their shopping decisions.

There are numerous ways to share customer stories. You can develop touching video content for demonstrating your consumers.


Technology as well as social media enable us to capture our lives at an unprecedented rate. We’ve come a long way from two scrapbooked childhood photo books to many gigabytes of photographic memories distributed across Instagram and Facebook. Every day, as consumers, we share and create an abundance of fresh stories.

You may be wondering how your company can stand out from the throng. How can you develop content that gets more attention.

There are numerous excellent instances of narrative tactics that can serve as inspiration for your next social media campaign. The keys to successful storytelling are to choose a consistent message for your audience, to choose the correct platform as your major narrative hub, and to use a consistent voice.

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