8 Reasons why businesses need strong social media presence
Incorporating social media into your firm’s marketing plan is about simplifying your buyers’ experience rather than selling your items and promoting your organisation.
People can use the Internet to remain anonymous and undertake comprehensive research without having to speak with a salesperson or enter a store. In fact, 89% of shoppers start their buying process with a search engine.
Trust becomes an important element in consumer purchasing decisions. They will not use or consume a firm’s services or products if they do not respect it. One of the most unpleasant things that might happen during their search is when they come across unfavorable or poor evaluations about a firm.
The worst possible example is finding that the company has no digital existence at all. The next worst thing is a badly designed website with little or no social presence.
Using social media and having a strong online presence is one of the most crucial steps towards getting feedback in our web-based world. Real-time debates on social networking platforms create your market and brand every day, whether you decide to engage or not.
These in-the-moment talks can be collected, monitored, and measured. As a result, they can turn into highly relevant interactions and opportunities to engage with possible customers and existing clients, leading to higher sales and customer satisfaction.
Here are some of the factors why any business, large or small, should establish a social media presence:
- A Social Media Presence Increases Brand Awareness
Social media is continuously changing the way we interact and engage with people, and particularly with brands. According to Pew Research Center, 72% of adult internet users use Facebook, 28% use Instagram, 25% use LinkedIn, and 31% use Pinterest. You cannot afford to disregard these figures.
Having a social media presence enables you to reach all of these people. It can assist you in connecting with new audiences, increasing your chances of being noticed by potential clients. When contrasted to any physical marketing strategy, a single post can greatly increase company exposure.
Before you start advertising or interacting online, you must first choose the best platform for promoting your products/services. To achieve this, you must first identify your intended market. After you’ve identified your target market, the next step is to determine where it’s most active. For example, if your target audience is millennials and your product is handcrafted soaps, Instagram or Facebook may be the greatest options.
- Social media marketing boosts inbound traffic
When you change your blog or website, it may take a while for Google to recognise it. This indicates that very few individuals will be aware that you have published fresh content, and the only true audience you will have for your blog or website will be those who are actively looking for it.
Those who are already interested in your brand can quickly access your material by promoting it on social media networks.
By posting your content at key times of the day, you will receive many more clicks on your articles and reach a much larger audience, which will increase the traffic to your website.
By having a social media presence for your firm, you can reach a broader, untapped audience and diversify your consumer base. This is critical for building authority for your company in the niche.
Raising your traffic is also crucial if you wish to rank on the initial search pages. Note that search engines consider the amount of traffic your pages receive before declaring them relevant.
- You Gain a Better Understanding of Your Audience
The most crucial part of any business is its customers and audience. Knowing them allows you to better plan your campaigns or items.
Establish a social media presence for your company to better interact with your consumers and target audience. You can then start answering questions like:
- What products do they use/purchase?
- What kind of articles do they usually read?
- What types of posts they prefer to share?
- What websites they visit to?
- Who are their top influencers?
You will obtain an insight of who they are as a result of your interaction with them. Understanding your audience better will enable you to communicate with them more readily and build long-lasting connections that will ultimately help your business thrive. You may then create the type of content that will resonate the most with them & generate the most traffic. This will ultimately increase conversion rates and marketing plan.
- Assists in the development of valuable customer relationships
After getting to know your audience, the following stage is to connect with them.
Why is it important? Since your audience isn’t interested in simply reading about your services or products and listening your marketing pitches. They would like to connect to you.
At least once a month, 30% of millennials engage with a brand on a social media platform. So, you can see how crucial it is to interact with your target audience in order to establish relationships with them, rather than simply utilising social media to market your products.
Social media has made it incredibly simple for you to communicate with your audience one on one. Take advantage of this chance to:
- Ask question to your crowd.
- Respond to feedback on your blog entries.
- Use relevant material to delight your viewers.
- Make connections with your audience based on common interests.
- Repost or retweet your audience whenever necessary.
- Engage in trending conversations.
- Create links with leading companies and influencers.
By doing these things, you will not only be advertising your brand, but also establishing a sense of community around it.
These encounters will raise brand awareness, resulting in fresh leads. Your followers would become committed consumers and, in time, brand promoters.
- Improves Customer Service
It is challenging to get new customers, but it is quite simple to keep old ones. As a result, good customer service is something that each company needs in order to thrive.
While social media enables you to engage with your consumers more easily, it also allows your customers to contact you directly without having to make laborious customer-service phone calls. As a result, quick customer service is no longer optional; it is expected. Your users want you to resolve issues and address their concerns as soon as possible.
Not responding quickly on social media platforms may cost you a consumer. According to studies, customers appreciate brands that respond fast to client inquiries and complaints on social media.
Now that you recognize the importance of social media presence in customer service, think about the following factors when striving for customer satisfaction:
- Tracking brand mentions enables you to track comments about your brand.
- Hold regular question-and-answer workshops to clear up any confusion regarding products and services.
- Establish a strong social media presence management team that is prepared to respond to complaints and inquiries right away.
- Give every user personal attention and offer customized solutions.
- In order to boost your brand reputation, constantly solicit input from your customers.
- Assists your brand in staying relevant
In today’s highly competitive digital world, you never know what trend may go viral and turn into the next big thing. And when it does, there’s no predicting how long it’ll be in the spotlight.
A social media presence means providing your products the chance to get featured in the news or have an influencer tweet about your firm. Being aware of popular subjects is what permits your work to go viral.
Keep an eye out for hot topics in which you can join. Memes or pop-culture phenomena that are perfectly aligned with your business can be deliberately leveraged you attract a larger audience.
- You Can’t Ignore Your Competitors’ Social Media Presence
If you haven’t already noticed, your rival has a presence on social media most likely across multiple channels. 83% of marketers engage social media marketing activities regularly. This means that your competitors are constantly utilizing the potential of social media marketing. What precisely are you doing?
The greatest thing about social media is that it provides free information. With a little research, you can track nearly anything, from how your postings perform to how your rivals establish their social media presence. You may learn a lot by watching how well-known brands manage their social media presence.
You may learn a lot by examining how well-known firms manage their social media presence. Keep an eye on their social media marketing activity and how effectively their initiatives are performing. If they are successful, it indicates that they are doing something correctly, and you should take some notes.
Here are some questions you should ask yourself:
- How regularly do they post?
- What type of content do they publish?
- How do their fans react to their posts?
- Can you get ideas from your competitors?
- Having a presence on social media for business entails using targeted advertising.
When it comes to a value of social media presence, one thing cannot be overlooked: social media advertising. Possessing a significant social media following is insufficient. Your ultimate objective is to boost sales, which requires a smart approach to promoting your products or services on social media.
The issue is, social media sites allow you to develop highly targeted ads that you can tailor to the demands of your audience. For instance, Facebook Ads allow you to target your clients according to their age, ethnicity, education level, geography, and even user behaviour. As a result, Ads On Facebook are used by the vast majority of digital marketers, 84% to be exact.
To summarise, having a social media presence for every business is a requirement in this day and age. It provides you with much-needed exposure and substantially increases brand awareness. We have helped you in outlining the first few critical steps toward developing a social media presence.
You must locate your target audience on the selected social media platform, develop useful material which your target market is likely to engage in, interact with your audience, and ultimately, track your activities to determine whether or not they are effective.