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How to create a successful website redesign project

What exactly is website redesign?

A website redesign is a comprehensive process of redesigning your site that includes upgrading content, rejuvenating layouts, and enhancing navigation for improved conversion and site performance.

How Often Should Your Website Be Redesigned?

A website’s typical lifespan is 1.5 to 2.5 years, as per Business 2 Community. Because design trends and technology fluctuate, this is the typical amount of time it takes for a redesign to feel “fresh” and competitive. But that timeframe is merely a guideline; you must assess what works best for your own company.

Visitors and users come to your website to ask inquiries, read content, or buy items or services. As a reason, it’s best to be extra prepared when investing to a website redesign.

You might spend more time planning your website redesigning strategy than you do on the redesign itself. Begin with the steps below if you’re uncertain what should go into your website redesign plan.

  1. Create a successful strategy

Before you plunge in, evaluate why you’re putting in the effort. To create an effective website redesign strategy, you’ll need realistic and quantitative goals and objectives. Depending on the type of website you run, targets can range from increasing lead conversion by a particular percentage to tracking traffic statistics to better SEO, running more advertising, and much more.

Each goal requires a unique method that should not be compromised. There are pre-defined project management themes available to help you get started.

  1. Examine the existing website

To fix the layout, first determine the areas that want modification. Spend some time auditing the website and prioritising the changes you wish to see. Your analysis should provide responses to questions such as ‘what makes it unappealing?’ or ‘why is it challenging to navigate?’

Following the inquiry, you will be informed of the aspects that should be eliminated from the website redesign. When you tweak your strategy for optimum results with the support of Kanban board software, this strategy will allow for better decision-making later on.

  1. Understand your target audience

You can have the finest UI in the world, but your website will fail if its layout does not compliment its visitors. Consumer understanding is critical for success. After all, whatever you post on the internet is intended for individuals to consume.

Virtual gallery sites, for example, are intended to promote art and are thus nearly entirely photo-centric. Will a business trying to sell artwork online convert if it can’t even highlight its offers due to poor website design? Other types of websites use what works for them, just as news blogs follow a specific format to serve to enthusiastic readers.

  1. Keep an eye on your rivals

The design of a website can be influenced by the industry, niche, and audience. Clearly, there are some similarities between the websites of competing firms. Taking inspiration from your competitors is a worthwhile technique because the target audience is often the same.

Of course, that doesn’t imply you should shamelessly imitate them. But, learning from their strategy can help you do better.

  1. Choose the right software

The final (and possibly most crucial) stage in the website redesign process is choosing the best software to develop and host your website. This software is known as a content management system (CMS), and it is used to create, build, and publish your website for the rest of the world to see.

CMS software is beneficial for a number of reasons. A CMS may simply help you construct a beautiful, effective website, whether you’re a rookie digital marketer or a seasoned web developer. The ideal CMS for your company is influenced by factors such as what CMSs you are currently acquainted with and what features your website makeover requires.

  1. Enhancing SEO and website performance

SEO assesses how quickly and easy your buyer can reach your website. When your website has visuals without alternative text, poorly used HTML elements, and unrelated keywords, Google crawlers have a difficult time locating it.

Basically, SEO considers user intent. You would not rank until you satisfy the user purpose. Empathy is important for eliciting the correct intent from users.

Your homepage must ensure that the data your prospect requires is easily accessible. If the customer leaves your home page, you most probably do not have the right user persona in place to attract your target demographic.

Every action taken by prospects on the website must be linked to the targeted conversion goal.

  1. Create a post-launch strategy

Prepare a comprehensive strategy for your website redesign. The developed CMS should not only allow for change, but it should also be assisted by a team that analyses the data gained from the redesign. It should also assist you enhance the remainder of your digital marketing approach, such as email marketing, small business management, SEO, and so on.

It is normal to feel overwhelmed and anxious throughout redesigning tasks. Many members of your team may disagree because it is not on everyone’s agenda. Yet, great changes are driven by compelling reasons—the more strong the reason, the more strong the change.

Prepare to Redesign Your Website

You can now start working on your client’s new website’s planning, design, development, optimization, launch, and analysis. Use this 7-step website redesign planning guide to construct and plan your website redesign project so that your success attracts more people and converts them into paying or recurring customers.

You write a design brief while focusing on your website redesign project plan. It leads developers, designers, and strategic experts from concept to implementation.

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