The benefits of responsive web design
Your website’s responsiveness is certainly an important factor in boosting user experience and avoiding typical SEO errors that might harm your Google rankings. While responsive web design is not a proven ranking factor, Google has hinted its significance on multiple occasions.
However, many marketers and designers struggle to design a responsive website that is both technically and visually appealing.
The great news is that there are certain steps you can take to enhance your website’s responsiveness.
Let’s get began right now.
Here are seven ways a responsive website can help your SEO strategy, as well as some ideas for making your site more user-friendly.
What Is “Responsive Web Design”?
Responsive Web Design is the process of producing web pages that look good across a wide range of devices and screen sizes.
Web designers may design a website experience that matches the several different ways users access and engage with websites in this manner.
Globally, smartphones traffic accounts for roughly half of all web traffic.
This means that website owners must develop webpages that are accessible and simple to explore, even on small screens (such as a smartphone or tablet).
Why Do You Require a Responsive Website?
Despite a flood of published statistics demonstrating that flexible web design offers a better user experience, many website owners have been unwilling to adopt it.
These are some of the most significant reasons why it should be highly on your priority list.
1.Google puts mobile first
It’s no secret that Google has prioritized a “mobile-first” strategy in recent decades. With more consumers browsing from smart phones than ever before, it is more critical than ever for websites to be easily presented on any device. Google’s goal is to provide people with quality and easily accessible stuff.
The algorithm is more likely to rank a site that fulfills the criteria, such as being accessible and user-friendly.
Google prefers websites that are mobile-friendly and use a mobile-responsive web design.
Time on Page can be a great predictor of if your content meets what the user is looking for and if they had a good experience on your site. The logic is that if a user is dissatisfied with your content (or, in this example, your website experience), they are unlikely to come back.
Websites that are responsive are faster, more accessible, and simpler to navigate.
It makes it easier for users to discover the content they seek and, as a result, encourages them to continue on your site.
Furthermore, excellent usability may entice customers to return to your website in the future.
Not only are consumers remaining on your site for longer periods of time, but they are also substantially more likely to become paying customers or subscribers.
3.Better Customer Experience
Google is primarily focused on keeping users satisfied by displaying the stuff that they are most interested in.
Create a user-centered experience, and Google will most likely reward you with higher rankings in search results.
Responsive web design is critical for providing a great user experience. Users who are satisfied are more likely to become subscribers, leads, and paying customers.
One of the ways to make sure users have a positive experience on your website is to create a responsive website.
4.Increased Page Speed
Page speed is another feature that has a significant impact on your SEO and, as a result, your search ranks.
The speed in which your website loads can either enhance or derail a user’s experience.
It’s no surprise, then, that your website must be optimized to load smoothly and quickly. Websites that are mobile responsive load quicker on both desktop and smartphone devices.
Improve your website’s page speed to maximize visitors and conversions.
5.Lower Bounce Rate
The bounce rate indicates how rapidly customers visit and then abandon your website.
This metric can indicate whether your site fulfills the user’s search.
A high bounce rate could also indicate that your website did not load quickly or did not give the great experience that users expected.
Your potential clients will not tolerate a slow, difficult-to-use website. If your website is incompatible with the devices they are using, they will quit and explore one of your competitors.
Your audience does not want to wait; they want information quickly and easily. With fast loading, simple navigation, plus clear call-to-actions, a responsive website will minimize the bounce rate.
6.Avoid Using Duplicate Content
When you focus the accessibility of your website, you must begin to pay attention to the content and overall UX of your site. While responsive web design is not always the strategy for preventing duplicate content, it can often assist you in avoiding this common issue.
When establishing or rebuilding your website, it’s easy to develop two versions – one mobile and one desktop – which might lead to duplicate content concerns.
Though the two URLs differ, the content is frequently the same, which can mislead Google as to which content to emphasize.
Best practices for responsive web design stress the creation of a single, mobile-responsive version of your website.
This can help to avoid URL duplication across versions of your site.
At the same time, keep an eye out for other occurrences of duplicate content.
7.Higher Social Shares
Users are more inclined to share your content with their peers if they enjoy it.
A responsive website allows users to easily interact with your site, truly appreciate your material, and then share it on social media.
Many RWD designers create websites with social sharing capabilities in mind, making it simple for customers to spread your information widely.
Though social shares have little direct effect on rankings, they do help you build your online audience.
More social traffic indicates more people viewing your website, which might imply more sales or subscribers for your company.
Furthermore, a good presence on social media can improve the visibility of your website.
Best practices for designing responsive websites
Responsive web design, for the most part, does the majority of the work for you by changing to the user’s device. To make your site more successful, you should still adhere to basic best practices. Here are just few examples
.Website prototypes should be tested on as many multiple devices as possible.
.Making it simple for visitors to scan content.
.Call-to-action buttons are being added.
.Choosing user-friendly tabs.
.To keep users on your site, implement an internal search option.