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How to Use Artificial Intelligence to Improve Your Digital Marketing Efforts

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Since artificial intelligence (AI) has the potential to build simulation models and customise purchasing procedures through suggestions and estimations made by machine learning technology, many brands have used AI to interact with their target market. For instance, Amazon uses artificial intelligence (AI) to make product recommendations based on your past purchases, page views, and queries.

In the field of digital marketing, artificial intelligence (AI) has been utilised more and more frequently. 84 percent of marketing organisations, according to Forbes, are integrating or expanding their use of AI and machine learning in 2018, showing that marketers are rapidly realising the potential of this technology.

The article will look at the general concept of AI, how it has grown more significant in digital marketing approaches, and how you may utilise it yourself.

Learning about Artificial Intelligence

A computer science technique known as artificial intelligence (AI) teaches computers to examine and imitate human interaction and behaviour. Artificial intelligence (AI) is a technology or system that, in its most basic form, imitates human intelligence to carry out tasks. AI systems possess the potential to continuously improve themselves by incorporating new information.

Using the information provided, artificial intelligence has created a new intelligent machine that acts, interacts, and thinks like a human being. The use of automation, voice and visual identification, processing languages, problem-solving, and other extremely technical and specialised tasks are all tasks that artificial intelligence has the capacity of performing.

Due to the constantly expanding and expanding field of computer science, AI is currently being utilised in research and development fields all over the world. Although artificial intelligence is not exactly the same as human intelligence, it has the potential to develop, think like humans, and eventually even overtake it.

Artificial intelligence is repeatedly influencing people’s lives in very subtle ways. Consider the topic of transportation. If you drive to work, you will almost probably spend a significant amount of time in traffic. AI may assist you save time on your commute by adapting for traffic, construction, and accidents by giving navigation apps real-time information.

How AI is boosting Digital Marketing’s Appearance

Digital marketing today makes extensive use of AI. From Amazon’s personalised recommendations to Google’s RankBrain and Voice search, AI has completely changed the digital landscape. AI is better at comprehending and analysing data and information. AI is getting more proficient at anticipating market trends than humans. Marketers and brands employ machine learning and AI to cut costs and save time.

Increases return on investment (ROI): AI can be used to produce better-performing content and make decisions relating to digital marketing efforts. AI in marketing strategies might help you seek the right audience.

More Profitable Marketing: Using AI’s data-driven research, you can now create a marketing strategy that is more appropriate for your firm.

Boost Productivity: AI allows you to digitise a range of boring tasks. By doing this, you might be able to significantly increase your productivity.

Help you comprehend your audience: AI can analyse the data and forecast the behaviours and purchase habits of your target audience, as well as enhance user experience.

Applying AI offers you an edge over rivals:   Businesses are beginning to recognise the competitive advantage of applying AI insights to their company objectives and are giving it top attention on a global scale.

Techniques For Including Artificial Intelligence In Your Digital Marketing Plan

  1. Lead Generation

For years, Google along with other search engines have utilised AI to present users with the appropriate content at the appropriate moment. Whether on purpose or not, you have probably contributed to this process.

Machine learning has a significant impact on how you appear in commercials, Google Maps, and organic searches. It takes both science and art to comprehend how to improve these systems and teach them to produce more high-quality leads. To guarantee that the algorithms are reaching your optimal target audience, figure out explicitly what is being done from the marketing perspective and use that information to optimise website traffic.

In order for your marketing team to further enable the machine-learning algorithms and boost your marketing return on investment, be sure to also offer data regarding what is happening to the prospects sent to you.

  1. Email Marketing

By examining open rates, click-through rates, and conversion rates, AI can be used to optimise email marketing efforts. Firms can utilise AI to boost client interaction and raise the success rate of their email marketing.

A dealer might, for instance, utilise AI to examine email marketing data to determine which email content and subject lines are more efficient in generating client engagement. The company might then focus on these elements by changing its email marketing strategy.

  1. Apply Chatbots

A chatbot is a piece of software that can interact (or “chat”) with people and use artificial intelligence to come up with answers. You may have used a chatbot to look up answers to a question on a website. Audio and written dialogue are both possible with chatbots, with the latter appearing as chat boxes on your computer screen.

Customers can receive services around-the-clock, every day of the week, and their data can be saved for later use. Additionally, chatbots have a wide range of applications, and the fusion of chatbots with machine learning and artificial intelligence is the latest game-changing innovation.

Chatbots are also effective marketing tools because they may offer customer care that is advantageous to both the consumer and the company. By gathering client information, you may modify your communications to appeal to specific clients and have them delivered on your behalf. By posing additional inquiries that guide customers through the sales process, chatbots may also assist customers in identifying what goods they may be looking for.

  1. Curation and Content Production

There are some areas where AI-generated content might be useful and attract website visitors, even though it won’t be able to provide its own personal viewpoint for a weekly column or an individual blog on the best and most effective advise for a certain business. It may enable you to save a sizable sum of time and money. For instance, AI is already capable of creating news and articles based on data and facts.

By analysing hundreds of informational bits and processing many terabytes of data, it can produce material that resembles that of a human. Popular newspapers like the Associated Press and Forbes already employ writers who use tools like Wordsmith, Quill, and Article.

AI has the ability to curate content in addition to producing it. Websites will be able to interact with users more effectively and supply them with highly relevant content with the use of artificial intelligence-assisted content curation. This method is widely used to offer the viewers personalised content recommendations that they could find useful. For example, Netflix’s suggestion engine might make highly accurate recommendations for films and television episodes you would like.

  1. Increase Online Shopping Efficiency

Digital marketing’s use of artificial intelligence (AI) has the potential to improve and change the way we shop online. Many businesses frequently experiment with various forms of artificial intelligence in order to enhance the shopping experience for customers. Instead of only looking at pictures of things or apparel, people may actually try them on in virtual reality before making a purchase.

The Swedish furniture company IKEA is an excellent example of this. It raises the bar for digital marketing using AI. It will soon make available virtual reality software that would let customers see IKEA items inside their own homes. The software will allow users to enter the dimensions of their space. Customers will then see a range of items based on different styles and life stages.

  1. E-commerce

Artificial intelligence has the ability to significantly affect e-commerce business owners when used successfully. AI is capable of creating anything from websites and content to recommending products, managing inventory, and offering customer care. Among other things, AI might be used to predict e-commerce revenue, carry out comparative market research, and identify consumer search trends.

  1. Statistical Analysis

Predictions are made by artificial intelligence (AI) using data. Predictive analysis uses a variety of methods, including data, statistical analysis, and machine learning. Marketing is one of many sectors that can benefit from the usage of predictive models.

These models give you the ability to predict the likelihood that a specific prospect will become a customer. The quoted amount needed to complete a conversion or even which clients are inclined to make multiple purchases are additional indicators that they can forecast.

It’s crucial to keep in mind that predictive models are only as useful as the data you provide when creating them. As a result, your data won’t be able to create correct or accurate predictions if it includes errors or has a high level of unpredictability.

An illustration of how this discipline is applied in digital marketing is the ranking of leads or lead scoring. Machine learning algorithms can be trained to rank leads or prospects according to criteria that the marketing team has identified as “eligible purchasers.” The marketing staff will thus spend much more time on leads that will convert and much less time on prospects that will never convert. This not only contributes but also saves a lot of time and resources.


Artificial intelligence has been embedded in every aspect of our lives and technology, which makes it simple for us as consumers to reap its benefits. However, for the objective to enhance customer service, boost brand loyalty, and improve revenue, companies must harness the power of AI. Marketers need to stay on top of a variety of new instruments, trends, and technologies, including AI.

As a result, AI can help you improve your strategy for online marketing. Rather of replacing marketers’ and advertisers’ jobs, AI is on its way to assist those industries in making the best use of their existing creative and strategic talents. To achieve so, advertisers and marketers must adjust their business practices as well as their marketing approaches to the current AI trend.

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