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Reasons why every business should use Google Ads

Google AdWords is the world’s largest advertising platform. With more than 2 million sites globally, it has one of the widest reach out there. And when you run on AdWords, you can target in a lot more ways than ever before.

 It allows businesses to advertise their products or services on search engines and websites, which is why it is so popular. Google ads are highly effective because they allow you to target potential customers based on their interests, location, and other important factors.

 

1. Google’s gigantic worldwide reach

Google’s display network has more than 2 million sites in over 50 countries around the world, including approximately 200 million monthly unique visitors across these sites. This makes it one of the most popular advertising platforms in the world and an excellent prospect for local businesses.

2.Laser targeting via customer interest and shopping behaviours

With Google AdWords, you can get details about your customers by using their personal history and interests as well as their recent behaviour on your site (such as clicking on a link). This allows you to find out exactly who would be interested in buying from you and what they could be looking for when purchasing from you.

3.Re-targeting customer who engaged with brand

To start with, we all know how difficult it is to re-target an already engaged audience. Google AdWords allows you to set up automated campaigns that target customers who have seen your ads, are interested in your brand and are likely to respond positively to it.

This means that you can target the same customer again, but on a different device or website. For example, if someone has already bought from you on Amazon, then you can now show them ads on Google and get them to make another purchase from you on Amazon.

4.Full control on search and display targeting

With Google’s rich display feature, you get access to bid strategies that allow you to optimize your ad spend across various platforms like YouTube, Google Display Network and even desktop websites. \

With Google Ads, you can select exactly which keywords appear in your ads and where they appear within the page. You can even create display ads that include text, images and video.

5.Location targeting as small as 3 miles

Google’s location targeting feature allows you to target users based on their exact location. This is a great tool for businesses that have multiple locations or want to reach different audiences in different areas. For example, if you’re a restaurant and run ads on Google for your menu items, you can target users who are within 3 miles of your current location.

6.Maximize ROI with different bidding strategies

Bidding on keywords can be done two ways: either bid incrementally or bid all at once (called un-bidding). Un-bidding allows you to “un-bid” keywords that are no longer being tracked by Google AdWords and re-bid them at a lower cost than what is already being charged. This can help maximize your ROI from your ad campaigns because it allows you to bid more aggressively on keywords where there is the highest return potential, while still keeping costs low overall so they don’t eat into profits too much.

7. Brand awareness with target audience

Google AdWords is a targeted marketing system that allows businesses to advertise on Google’s network of search, video, and other properties, without paying directly to Google. The ads are displayed within the Google shopping experience, so there is no need for the business to build its own website or social media presence. This means that businesses can target their ads at people who are actively searching for what they offer, instead of just trying to reach as many potential customers as possible.

If you’re a small business that’s considering advertising, google ads is the most cost-effective and promising solution.

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