Google Ads for Video MarketingVideos are everywhere, be it on any screen. No longer videos are only limited to your TV screens, from mobile to computers to watches, name any digital screen and there’s a high chance videos have taken over there as well. Video marketing is a sought for strategy nowadays with high

Think about how often you use Google, Safari or other search engines to find products, people, clothes, news or just about any information. As we delve deeper, the main question that arises is ‘How do search engines work to categorize websites and serve them back in results to searchers?’ For the majority of searches, this

Social media itself is THE ‘Influencer’ of the decade. Whether it’s on a personal or professional front, we can all agree that social media pretty much defines the landscape of how and what we perceive daily. Apps like Instagram, TikTok, Facebook and Pinterest have become the most influential and motivating sources of content and creation

With a plethora of social media apps available online, businesses often get confused on which one to begin with and do end up being on a lot more platforms than required which in turn hinders their social media ROI. There’s this fomo (fear of missing out) involved that makes you feel like you’re behind

While jargons are avoidable in every industry and google makes it easier for everyone to tune in with just a few clicks, it’s important to be aware of a few basic terms that help the foundation of a good business. These lingos might seem foreign initially and you’ll get more used to them with

No longer memes are funny jokes sent in dms and shared just with friends for a light laugh, social media giants like Chipotle, Zomato, Netflix, McDonald’s, Disney+Hotstar and so many others have normalised the use of memes as a part of their marketing campaigns and we’re not complaining.Who doesn’t wants to have a fun

Gone are the days when only celebrities could be thought of as influencers. With the ease of social media platforms and the huge audience, the number of influencers has skyrocketed. With more and more businesses using influencer marketing as a sure way to increase sales, it’s a sure way to guarantee a good ROI