Social media itself is THE ‘Influencer’ of the decade. Whether it’s on a personal or professional front, we can all agree that social media pretty much defines the landscape of how and what we perceive daily. Apps like Instagram, TikTok, Facebook

With a plethora of social media apps available online, businesses often get confused on which one to begin with and do end up being on a lot more platforms than required which in turn hinders their social media ROI. There’s

While jargons are avoidable in every industry and google makes it easier for everyone to tune in with just a few clicks, it’s important to be aware of a few basic terms that help the foundation of a good business.

No longer memes are funny jokes sent in dms and shared just with friends for a light laugh, social media giants like Chipotle, Zomato, Netflix, McDonald’s, Disney+Hotstar and so many others have normalised the use of memes as a part

Gone are the days when only celebrities could be thought of as influencers. With the ease of social media platforms and the huge audience, the number of influencers has skyrocketed. With more and more businesses using influencer marketing as a

Business owners are always looking for ways to make their businesses run more smoothly and profitably, and in today’s digital world, one of the biggest trends in recent years has been the rise of mobile apps and how they can

Whether you’re running an online store, or any other kind of business, chances are you’ve come across Shopify. This popular e-commerce platform is used by thousands of businesses worldwide to design and sell their products and services, and it has

Social Media is now a part of almost every business’s marketing strategy and as video marketing continues to outperform all other content types, especially on Instagram- it’s high time now for everyone to start focusing on video marketing more than

  1.     Add yours sticker now in reelsThis week, Instagram head Adam Mosseri announced new features that are focused mainly on reels for both Instagram and Facebook. Add yours sticker option was available only for stories till now and it has been

HashtagsHashtags hashtags everywhere, do they still fare? Over the past decade, hashtags have become a necessity on major platforms like Instagram, Twitter, Youtube and other social media platforms. Nowadays it’s rare to find a post on these platforms without using